The intelligence layer for CTV publishers and advertisers
First-party audience data, real-time ad performance, and AI-driven insights. Built for media companies operating at scale in MENA.
Modular by design. Add what you need.
Core analytics included. CRM, content intelligence, and presentation tools added as your needs grow.
First-party audience intelligence
16 behavioral segments across 6 verticals. Engagement tiers, geographic reach across 30 cities, device intelligence, and content affinity — all from real CTV viewing data. No third-party cookies, no probabilistic matching.
Campaign analytics that move
Revenue, impressions, eCPM, and fill rates — with period-over-period comparison on every metric. Drill into demand tags, campaign families, and daily trends. Previous period overlay on every chart.
Ask your data anything
Natural language queries routed through a 3-tier system: pattern matching for instant answers, Haiku for interpretation, Sonnet + MCP for complex reasoning. The system learns — frequent queries get promoted to instant responses.
What content drives revenue
Performance by genre and title. Engagement heatmaps, trending detection, audience overlap analysis, and revenue attribution per content category.
Give it a question, get back a decision.
Connected in minutes. No data team required.
Point Nucleus at your S3 bucket, API, or data warehouse. We handle ingestion, transformation, and aggregation. You get dashboards and insights — not a backlog ticket for your data engineering team.
Connect your source
S3 buckets, API endpoints, CSV uploads, or direct database connections. We support the formats you already have — no need to restructure anything.
We process automatically
Data flows through our pipeline daily — cleaned, aggregated, and indexed. No ETL scripts to maintain, no cron jobs to monitor. It just works.
Query with SQL or AI
Use the Data Explorer for direct SQL access, or ask the AI assistant in plain English. Either way, you're querying live data — not last week's export.
Connect your stack
25+ integrations across ad tech, data warehouses, measurement, and identity.
Amazon DSPWhat this means for you
Less time waiting for reports. More time making decisions.
Dashboards load instantly
Your metrics are pre-computed and cached globally. No loading spinners, no timeouts. Open the dashboard and the data is already there.
Yesterday's data, today
New data flows in automatically every day. By the time you open Nucleus in the morning, yesterday's campaigns, audiences, and revenue are ready.
Ask questions in plain English
Type 'revenue this month' and get an answer in 200ms. Ask 'build me a Ramadan campaign dashboard' and the AI creates it. No SQL, no exports.
One platform, not twelve tabs
Audiences, ad performance, CRM, and reports in one place. No switching between SpringServe, spreadsheets, and email threads.
See your data differently
Nucleus is invitation-only. We work with publishers and advertisers in MENA who want first-party intelligence at scale.